• Xiaomi SU7 electric car has surpassed Tesla Model 3 sales in China for the fourth time in 9 months, with 25,815 units sold in December 2024, surpassing Model 3’s 21,046 units.
• The success factor may be due to Xiaomi SU7 being almost 10% cheaper than Model 3, starting at around 1.1 million baht, and having technology that meets consumer needs.
• The previous price increase of Model 3 in China, coupled with fierce competition from Chinese electric car manufacturers, has caused Tesla to face challenges in the market, and Tesla Model Y has to face competitors such as Xiaomi YU7.

Xiaomi SU7 outsells Tesla Model 3, marking a significant step for the newcomer to the EV market. This isn’t the first time the SU7 has outsold the Model 3. In the past nine months, Xiaomi’s electric sedan has outsold its Tesla rival four times.

The Chinese EV market is heating up again, as the Chinese giant’s Xiaomi SU7 has outsold the Tesla Model 3 for the fourth time in nine months.

In December 2024, the Xiaomi SU7 sold 25,815 units, surpassing the Model 3’s 21,046 units.

The Xiaomi SU7 comes with an attractive price, starting at only 215,900 yuan (about 1.1 million baht), which is almost 10% cheaper than the Model 3. It is also packed with cutting-edge features that directly meet the needs of Chinese consumers.

The price hikes of all three Model 3 models in China earlier this year may have been part of the reason for the drop in sales, coupled with fierce competition from domestic electric car manufacturers, which has put Tesla in a major challenge.

While Tesla remains the leader in the global electric car market, the success of the Xiaomi SU7 shows that Chinese manufacturers are starting to gain strength and can compete on a level playing field.

Competition in China’s electric vehicle market is set to intensify as Xiaomi prepares to launch the YU7 SUV in mid-2025, which will directly take on the Tesla Model Y.

The Xiaomi SU7 has created a new phenomenon in the Chinese EV market, combining technology, design, and affordable price, forcing Tesla to adapt and prepare for fierce competition from rising Chinese manufacturers.

Of course, the new Model Y is expected to boost Tesla’s sales in China, although the SUV will face more competitors, one of which is the Xiaomi YU7.

Xiaomi announced on December 9 that its second EV will be called the Xiaomi YU7, and the SUV is expected to be launched in June or July 2025.

The competition in the Chinese EV market is getting more and more fierce. Elon Musk and Tesla need to adapt and develop in order to maintain their leadership and win the hearts of Chinese consumers.

The Tesla Model 3 may need to be considered for a price cut to compete in the affordable market. Adjusting strategies to fit the Chinese market, such as designing cars and features that appeal to Chinese consumers,

Source : CNEVPOST